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Tiffany & Co. Brings Blue Box Café by Daniel Boulud to South Coast Plaza

Tiffany & Co. extends its in-store hospitality strategy to Southern California with a Blue Box Café inside its reimagined South Coast Plaza store.

Published: Oct 8, 2026 12:48 PM

By Jeanel Alvarado

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Tiffany & Co. Brings Blue Box Café by Daniel Boulud to South Coast Plaza

Image: Blue Box Café South Coast Plaza.

Tiffany & Co. has opened a Blue Box Café by chef Daniel Boulud inside its reimagined South Coast Plaza store in Costa Mesa, California. The dining destination brings Tiffany’s hospitality concept to Southern California, connecting the jeweler’s retail space with an all-day food and beverage experience.

The café offers seasonal menus with French influences, breakfast, afternoon tea and all-day dining. Its official site describes a setting shaped by contemporary architecture, curated artwork and the brand’s signature Tiffany Blue. The South Coast Plaza address is 3333 Bristol Street.

Hospitality Inside a Luxury Store The restaurant gives visitors a reason to spend time inside Tiffany beyond a jewelry appointment. It also gives the brand a way to express its design codes through service, food and interiors, elements that customers can experience even when they are not shopping for a specific piece.

Boulud brings a recognizable culinary name to the concept. Tiffany says the menu draws on California ingredients and a West Coast sensibility, while the café site emphasizes his French-influenced cooking and seasonal approach.

A Wider Retail Strategy South Coast Plaza places the concept in one of the region’s established luxury-shopping destinations. The new café extends the Blue Box dining idea beyond the New York flagship, giving Tiffany another physical touchpoint that blends brand immersion with hospitality…

Chef Daniel Boulud inside Blue Box Café at Tiffany & Co. South Coast Plaza

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