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Johnnie Walker and Sabrina Carpenter’s Unveil Multi-year Collaboration

Johnnie Walker, the world’s number one Scotch whisky brand, has unveiled a bold global partnership with GRAMMY-winning superstar Sabrina Carpenter.

Published: Sep 2, 2025 4:08 PM

By Ifrah Nadeem

Consumer & Shopping TrendsNews

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Johnnie Walker and Sabrina Carpenter’s Unveil Multi-year Collaboration

Johnnie Walker, the world’s number one Scotch whisky brand, has unveiled a bold global partnership with GRAMMY-winning superstar Sabrina Carpenter. This groundbreaking multi-year collaboration marks a transformative new era in the world of whisky, merging creative self-expression, music, and the empowering spirit that defines both Carpenter’s artistry and Johnnie Walker’s “Keep Walking” mantra.

A Fearless New Campaign Inspired by “Man’s Best Friend” At the heart of this campaign is the inspiration drawn from Sabrina Carpenter’s latest album, Man’s Best Friend.

The campaign sets out to reimagine the whisky experience through Sabrina’s lens—bold creativity, authenticity, and the fearless pursuit of self-expression and empowerment.

With the release of her highly anticipated new album, Johnnie Walker’s partnership with Carpenter offers fans of legal drinking age a glimpse into her take on classic whisky cocktails and album-inspired content that echoes the confident, playful sound of her current musical era.

Uniting Music and Whisky for a Global Cultural Moment Launched in sync with the final leg of Carpenter’s Short n’ Sweet Tour, the campaign brings album-inspired cocktail creations to life, including the Black Label Cherry Highball, Manhattan, and Whisky Sour…

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Johnnie Walker and Sabrina Carpenter’s Unveil Multi-year Collaboration

Johnnie Walker, the world’s number one Scotch whisky brand, has unveiled a bold global partnership with GRAMMY-winning superstar Sabrina Carpenter.

Unlock the rest of this story

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