Oakley is Making Innovation Tangible at Its New M-K-T Houston Store

Located at 600 N. Shepherd Drive, the new Oakley M-K-T Houston store brings the brand’s performance design and innovation heritage into a retail environment built for discovery. The opening places Oakley within M-K-T, a trail oriented mixed use destination in Houston that brings together independent retail, food, leisure and green space.

The store is designed as more than a place to shop for eyewear. Bold architecture, experimental details and product storytelling create an elevated experience that allows visitors to explore the brand’s history, sport performance credentials and latest innovations in a more engaging way. The environment reflects Oakley’s distinctive identity, where technical precision meets a forward looking approach to design.

Key consumer touchpoints include customisation services, allowing guests to create eyewear that reflects their individual needs and style. The Prizm Wall gives visitors an interactive demonstration of Oakley’s lens technology, showing how Prizm lenses are designed to enhance colour, contrast…