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MKI MIYUKI ZOKU Brings Brushed Metal, Frosted Acrylic to its New Retail Installation

Scratch Creative's MKI MIYUKI ZOKU installation at Selfridges exemplifies the power of material restraint to transform a retail footprint into a complete brand experience.

MKI MIYUKI ZOKU Brings Brushed Metal, Frosted Acrylic to its New Retail Installation
NewsRetail

MKI MIYUKI ZOKU Brings Brushed Metal, Frosted Acrylic to its New Retail Installation

Created in partnership with Scratch Creative, the new MKI MIYUKI ZOKU installation at Selfridges on Oxford Street was developed from initial concept through to fabrication and final installation. The project brings the brand’s refined, minimalist identity into a physical environment that feels calm, precise and quietly distinctive.

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