Vans Sets October 22 VANSZA Launch After SZA’s New York Fashion Week Preview

“This collection is really a reflection of how I live and what inspires me every day,” SZA said in Vans’ announcement. The collaboration translates that perspective into footwear and apparel, linking utility references with comfort and self-expression.

A preview before the retail launch The VANSZA experience opened to the public at 260 Bowery on September 10 and 11. The event brought visitors into an environment built around nature, intuition and self-discovery before the full collection reached stores.

The preview connected that theme to products: footwear appears on rock-like displays, apparel hangs against woodland imagery, and warm orange lighting creates a contrasting interior setting. SZA also met attendees, bringing the creative collaborator into the same space as the collection.

From artistic direction to an assortment Vans named SZA its artistic director in August 2025 under a multi-year partnership encompassing campaigns and co-created collections. VANSZA turns that relationship into a staged product rollout rather than a single campaign appearance…