1stDibs is leaning into nostalgia and heritage as its 2025 Luxury ecommerce Trend Report reveals that Y2K dressing, Cowboy Core, and classical glamour are driving how luxury shoppers spend across fashion, jewelry, art, furniture, and handbags. From “Prada heels 2009” topping shoe searches to a Hermès Kelly 25, the data shows that collectors want icons with history, storytelling, and resale value baked in.
Y2K fashion and early 2000s icons surge
For 2025, Y2K and early‑2000s style rank among the most powerful fashion forces on 1stDibs, led by searches tied to Sex and the City and its sequel series, and Just Like That. “Sex and the City clothing” became the top fashion search in Q2, while terms like “Roberto Cavalli dress”, “Christian Dior 2003 fashion”, and “Prada heels 2009” all ranked as breakout queries, with “Prada heels 2009” spiking by 145% and becoming the number one shoe search.
The Y2K mood…
is unapologetically maximalist, spilling into interiors, where “leopard couch” entered the top 40 seating searches and snake themed jewelry and watches ranked consistently high in favorites.
Anthony Barzilay Freund, Editorial Director and Director of Fine Art at 1stDibs, said, “Twenty five years into the new millennium, design lovers are showing nostalgia for creations dating back to the beginning of the 21st century, as evinced by the resurging popularity of Y2K fashion,” clearly reflected in the renewed appetite for Y2K silhouettes, logos, and statement prints.
Heritage glamour and Art Deco revival Beyond Y2K, 2025 shoppers are again gravitating toward early and mid 20th century glamour, particularly Art Nouveau and Art Deco design.
Searches for “Art Nouveau” climbed by 41% in Q3, while “Art deco chandelier” landed in the top 30 lighting search terms, with overall Art Deco chandelier searches jumping 99% in Q1…
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