Amouage and Ounass Bring Private Fragrance Discovery to a Month-Long Dubai Pop-Up
The DIFC space pairs Amouage’s Decision 42 and Overture 41 fragrances with consultations, masterclasses and Ounass’s luxury service.
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Inside L’Oréal’s Aulnay Fragrance Factory Experience for Paris Fashion Week Creators
L’Oréal brought eight creators inside its Aulnay fragrance plant during Paris Fashion Week, using production and quality testing as the story behind its perfume business.
SHEIN Tests Physical Retail in Northern Brazil With Belém Pop-Up
SHEIN staged its first pop-up in Brazil’s northern region at Belém’s Castanheira Shopping, combining a large temporary assortment with timed entry and partner activations.
Stanley 1913 Takes Its FlowState Spring Bottle to London Commuters
Stanley 1913's St Giles Square pop-up turned a bottle launch into a commuter-focused brand experience, with Positive Experience developing and delivering the activation.
Miu Miu Extends Women’s Tales With Claire Denis Film and Planned MUBI Release
Miu Miu premiered Claire Denis’s Avec Kim, the 32nd Women’s Tales short, in Venice and plans a later global release through MUBI.
WHOOP Brings a Recovery Experience and Meridian Band to Paris Fashion Week
WHOOP's four-day RECOVER 01: SOUND activation pairs a spatial-sound installation with a presentation of its Meridian band during Paris Fashion Week.
Veuve Clicquot Opens Outback Sun Escape at Mount Mulligan Lodge
The Champagne house is taking over a remote Queensland lodge with private stays, dining and branded experiences, extending its luxury positioning into travel.
Maison Francis Kurkdjian Exhibition Wins Gold at 2026 Stratégies Event Awards
The fragrance house and ARTER received a Gold award for a Palais de Tokyo exhibition that translated 30 years of Francis Kurkdjian’s work into a cultural experience.
Zalando Hosts Worn Loud With PUMA, Ray Ban and Sony Music
Zalando used its Brand Experience Hub for Worn Loud, a fashion-and-hip-hop event involving PUMA, Ray-Ban and Sony Music.
Miu Miu Vinyl Club Turns Music Listening Into a Seven-City Retail Experience
Miu Miu’s Vinyl Club pop-ups combine listening stations, record-library design and Fall/Winter shopping across seven physical locations and online channels.