DTCEcommerce

SOREL Footwear Partners With Zappos.com

SOREL Footwear, a subsidiary of Columbia Sportswear based in Portland, Oregon, has partnered with Zappos.com to offer a selection of accessible footwear. The collaboration between SOREL

Published: Jan 11, 2022 8:03 AM

By Jeanel Alvarado

DTCEcommerce

SOREL Footwear Partners With Zappos.com

SOREL Footwear, a subsidiary of Columbia Sportswear based in Portland, Oregon, has partnered with Zappos.com to offer a selection of accessible footwear. The collaboration between SOREL and Zappos Adaptive aims to provide functional and fashionable products designed to make life easier for everyone. This partnership comes after Columbia Sportswear Ltd. acquired the SOREL brand in 2000 when it filed for bankruptcy.

SOREL is known for its high-end designer shoes that are popular among celebrities due to their warmth, durability, and wallet-friendly prices. The brand has a rich history dating back to 1962, when it began as a premium boot manufacturer.

Today, SOREL continues to create all-season footwear that combines expert craftsmanship with future-forward designs. Zappos.com, which started as a small online retailer selling shoes 20 years ago, now offers a curated shopping experience through Zappos Adaptive.

Dana Zumbo, Business Development Manager at Zappos Adaptive, expressed her excitement about working with SOREL on introducing their first inclusive footwear line to the market.

The collaboration involved sharing feedback from Zappos Adaptive customers and working directly with the disability community to ensure the most universal fit and wear possible…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss dtc coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from DTC

J.Crew x Lee Launch Their First Ever Collab With Japanese Selvedge Denim

J.Crew and iconic denim brand Lee have joined forces for the first time on a limited edition capsule that reimagines Lee’s most historic silhouettes through J.Crew’s East Coast prep lens. The Lee x J.Crew collection spans womenswear, menswear, and kids,…

DTCEcommerce

RETAILBOSS Team5 months ago

Alice + Olivia Is Being Sued for Allegedly Ignoring Opt Out Requests for 49 Days

Luxury fashion brand Alice + Olivia is facing fresh legal scrutiny after a new Telephone Consumer Protection Act (TCPA) class action lawsuit claimed the company continued sending marketing texts for almost two months after a customer allegedly asked for “No…

DTCNews

RETAILBOSS Team6 months ago

Microsoft Bets Big On Agentic AI To Rewire Retail From End To End

Microsoft Corp. on Thursday unveiled a new suite of agentic AI solutions aimed at embedding intelligent automation across every layer of the retail value chain—from merchandising and marketing to store operations and fulfillment. The move underscores Microsoft’s growing ambition to…

DTCEcommerce

Jeanel Alvarado7 months ago

Top 10 DTC Brands That Successfully Scaled into Retail

The shift from pure direct to consumer to true omnichannel is no longer a branding experiment it is the viability test for DTC business models in 2026. What began as a margin and data play online has run into structural…

BusinessDTC

Jeanel Alvarado8 months ago

View all DTC

Featured Events

LTK Con 2026 promotional artwork featuring Emma Grede

Recommended Articles

The Holiday Shopping Report 2025 - E-Commerce Data and Statistics

Why Some Brands Depend 80%on Holiday Sales While Others Less Than 1%, Holiday Shopping Report

Holiday Dependency Is the New KPI — In Our Brand Analysis Using Particl Data, Q4 Sales Ranges from <1% to 80% of Annual Revenue.

DTCEcommerce

Jeanel Alvarado9 months ago

AI-Powered Personalization Delivers 80% Boost in Conversion Rate for Oh Polly

Oh Polly’s AI-Powered Machine Learning Delivers 80% Conversion Gains

The shift toward AI-driven personalization is rewriting the rules of e-commerce. Fashion brands like Oh Polly are leading the way, reporting an extraordinary 80% increase in conversion rate after deploying machine learning tools to tailor every aspect of the online…

AnalysisDTC

Jeanel Alvarado9 months ago

Outzidr Raises $3.1 Million From RTP Global as Gen Z-Focused Fashion Brand Expands

Outzidr, a rising digital-first fashion label catering to Gen Z Indian women, has secured $3.1 million in pre-Series A funding led by RTP Global, with significant participation from returning investor Stellaris Venture Partners. The round, closed in August 2025, positions…

DTCEcommerce

RETAILBOSS Team10 months ago

PayPal Expands European Influence with 41% Shopware Stake

PayPal’s decision to raise its stake in German eCommerce technology leader Shopware from 11% to 41% marks a calculated push into Europe’s growing digital commerce infrastructure — one that positions the payments giant as a pivotal ecosystem enabler across both…

DTCEcommerce

Jeanel Alvarado10 months ago

8 Actionable Ways to Supercharge Shopping Conversions Using AI Agents

If you’re leading an e-commerce brand today, you already know convenience alone is no longer enough to captivate online shoppers. It’s time to elevate your storefront beyond mere browsing. Imagine turning your website into a place of irresistible shopping experiences…

DTCEcommerce

Ashu Dubey, CEO at Alhena.ai12 months ago

Warby Parker to End Home Try-On Program, Focuses on Stores

After 14 years of redefining how people shop for glasses, Warby Parker is marking a transformative shift. The company has announced it will remove its home try-on program by the end of the year, turning the page on a service…

DTCEcommerce

RETAILBOSS Team12 months ago

UniUni Launches 24/7 Drop-Offs in Toronto

The Canadian e-commerce landscape is changing, and small businesses are at the heart of this evolution. On July 10, 2025, UniUni, a leader in last-mile delivery, announced the launch of its innovative UniUni Small Business system, a network of local…

DTCEcommerce

RETAILBOSS Team1 year ago

Spreetail Rolls Out Free AI Tool Across 3 Top Marketplaces

Spreetail Rolls Out Free AI Pricing Tool For Online Retailers

Spreetail, a leading force in marketplace acceleration, is shaking up the e-commerce landscape by introducing Price Pulse. A new, dynamic pricing engine designed to help brands win more Buy Boxes, capture larger market share, and outmaneuver competitors on top retail…

DTCEcommerce

Jeanel Alvarado1 year ago

View all DTC

The Cult-Status Index: Top Fashion Brands with a Cult-Like Following

The Most-Searched Brands on Mytheresa So Far This Year

World’s Most Visited Fast Fashion Websites (Jan 2026)

Top 10 Luxury Fashion Resale Websites

Most Influential Luxury Maisons

SOREL Footwear Partners With Zappos.com

SOREL Footwear, a subsidiary of Columbia Sportswear based in Portland, Oregon, has partnered with Zappos.com to offer a selection of accessible footwear. The collaboration between SOREL

Unlock the rest of this story

More from DTC

J.Crew x Lee Launch Their First Ever Collab With Japanese Selvedge Denim

Alice + Olivia Is Being Sued for Allegedly Ignoring Opt Out Requests for 49 Days

Microsoft Bets Big On Agentic AI To Rewire Retail From End To End

Top 10 DTC Brands That Successfully Scaled into Retail

Featured Events

LTKCon 2026

New York Fashion Week (September)

London Fashion Week (Autumn)

Milan Fashion Week: Women’s Spring Summer 2027

Recommended Articles

Why Some Brands Depend 80%on Holiday Sales While Others Less Than 1%, Holiday Shopping Report

Oh Polly’s AI-Powered Machine Learning Delivers 80% Conversion Gains

Outzidr Raises $3.1 Million From RTP Global as Gen Z-Focused Fashion Brand Expands

PayPal Expands European Influence with 41% Shopware Stake

8 Actionable Ways to Supercharge Shopping Conversions Using AI Agents

Warby Parker to End Home Try-On Program, Focuses on Stores

UniUni Launches 24/7 Drop-Offs in Toronto

Spreetail Rolls Out Free AI Pricing Tool For Online Retailers

Unlock the rest of this story

More intelligence on this topic

The Most-Searched Brands on Mytheresa So Far This Year

More from DTC

Featured Events

Recommended Articles

Sign up for RetailBoss Daily Newsletter