Athleta Partners with Alicia Keys On Women’s Project

let them feel powerful in their own bodies. It is “inclusive by design,” which means it was designed, fit, and tested by real women across the brand’s extended size range (XXS to 3X). The collection is available for purchase now at athleta.gap.com.

Keys will also connect with women through community conversations on AthletaWell, Athleta’s digital community that supports women’s well-being.

The campaign, called “Within You,” explores the relentless strength within women through conversations between Keys and three remarkable women celebrating their accomplishments and finding inspiration in the tools they use to foster their own healthy mind, body, and spirit.

This partnership between Athleta and Alicia Keys coincides with Women’s History Month and aims to empower women and girls through movement, feel-good products, and connection. Athleta has a history of partnering with powerful, like-minded individuals, including Simone Biles and Allyson Felix, who bring these values to life.