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The celebrity beauty market in 2025 is significantly shaped by consumer demand for inclusivity, authenticity, and sustainability. Brands with clear mission-driven narratives, such as Rare Beauty’s mental health advocacy or Fenty Beauty’s commitment to diversity, foster deep customer loyalty and…
Keys Soulcare, a new vibe in beauty centered around caring for your whole self – body, mind and spirit, created by Alicia Keys with board-certified leading dermatologist Dr. Renée Snyder, continues to advance the connection between skin + soul with…
It’s a soul-lifting day in Canadian beauty as Keys Soulcare, the lifestyle beauty brand created by Grammy-winning artist, producer, entrepreneur and New York Times bestselling author Alicia Keys, launches Keys Soulcare exclusively at Sephora Canada. Today, Canadians can discover Alicia’s vision of…
Created by artist, producer, entrepreneur and New York Times best-selling author Alicia Keys and board-certified dermatologist Dr. Renée Snyder, today Keys Soulcare Lightworkers expand product offerings. These offerings continue Keys Soulcare’s commitment to dermatologist-developed, clean and cruelty free formulations for…
Athleta, a renowned activewear brand owned by Gap Inc., has formed a holistic partnership with 15-time Grammy Award winner Alicia Keys to further their mutual commitment to women’s well-being. This collaboration aims to drive awareness of and access to women’s…