Saks Launches Second Year of Emerging Designer Accelerator Program, The New Wave

Saks, the premier digital platform for luxury fashion, has launched the second year of its emerging designer accelerator program, The New Wave, presented by Mastercard. This year’s program features eight new-to-Saks brands, including Claude Kameni, KEEYAHRI, Ludovic de Saint Sernin, Nalebe, SUNNI SUNNI, Undra Celeste, Who Decides War and Zeynep Arcay. To celebrate the program, Saks will feature participating designers in a robust marketing campaign across its digital channels and in a special window installation at the Saks Fifth Avenue New York flagship on display now through Tuesday, October 11.

The New Wave program develops and supports high-potential independent brands in accelerating their growth at Saks, and ultimately across the greater fashion industry. This year, participating designers were sourced from all categories, including women’s, men’s and gender-fluid ready-to-wear, shoes and accessories. Participants were identified by the Saks leadership team as brands that possess significant growth potential and would benefit from…