search ads, according to a separate ADvendio poll – consumers are seeking more curated and personalized advertising experiences from trusted brands.

Alexander Goncharuk, Vice President of Global Retail at Intellias, commented: “There’s no denying the sizable opportunity RMNs present in enhancing shopper engagement and enabling retailers to connect 3rd party brands and advertisers with conversion-ready audiences.

This becomes even more effective when retailers connect data from across their digital and in-store channels and overlay this with loyalty program insights to offer hyper-segmentation.

By tapping these predisposed-to-purchase customers, retailers can deliver greater engagement and campaign performance that significantly increases return on ad spend (ROAS).” Intellias’ research found that 54% of consumers would be more likely to purchase items advertised by a ‘trusted’ retailer, and 55% would be more inclined to try new brands recommended by a retailer they regularly shop with…