Report: Shopping cart abandonment rate worldwide, by industry

Cart abandonment is a persistent challenge for e-commerce businesses, reflecting various hesitations and reconsiderations shoppers make before completing a transaction. In 2022, online shopping cart abandonment

Insights

Report: Shopping cart abandonment rate worldwide, by industry

Cart abandonment is a persistent challenge for e-commerce businesses, reflecting various hesitations and reconsiderations shoppers make before completing a transaction. In 2022, online shopping cart abandonment rates varied significantly across different industries, showcasing the specific consumer behaviors and obstacles unique to each sector.

According to a Statista report, websites offering cruise and ferry travel services had the highest cart abandonment rates out of all measured categories, with a 98% abandonment. While the fashion industry and pet care industry was the lowest at 77% and 63% respectively. Mobile users generally show higher cart abandonment rates than desktop shoppers. For instance, in the United States, mobile buyers showed over ten percentage points more abandonment than on desktop. 

Here, we rank these industries by their cart abandonment rates:

Shopping cart abandonment rate worldwide, by industry (Ranking)

1. Cruise and Ferry Travel Services

Cart abandonment rate: 98%

The cruise and ferry travel services industry recorded the highest cart abandonment rate. This substantial…

Discussion

0 Comments

No comments yet

Start the conversation

Share your take on this story and help shape the discussion.

Recommended Articles

View all Insights