Overview
About Max Mara
Max Mara is an Italian fashion house known for impeccable tailoring and the iconic 101801 coat. Founded by Achille Maramotti, it is a leader in elegant womenswear.
Latest coverage
Max Mara News
Max Mara Reopens Munich Store as Its Second Largest Globally
The store's design, inspired by the Reggio Emilia headquarters, showcases the brand's dedication to providing a unique shopping experience for customers.
MAX&Co. Introduces Sea You Again Through a Milan Fragrance and Cooking Experience
MAX&Co. introduced Sea You Again at Mariencò in Milan, using fragrance ingredients in a cooking workshop for 12 talents.
Mytheresa and Max Mara Build an Exclusive Cashmere Wardrobe
Mytheresa has introduced a Max Mara cashmere capsule exclusive to its platform, spanning outerwear, knitwear and separates.
Max Mara Marks 75 Years With Glass House Show and Bedford Pop-Up
Max Mara marked its 75th anniversary with a private Fall/Winter 2026 show at The Glass House and a three-day Bedford retail pop-up supporting the venue.
Shiseido Uses Cannes Travel Retail Fair to Preview Beauty Exclusives Across Core Brands
The group put SHISEIDO, Clé de Peau Beauté and NARS beside a wider fragrance portfolio at the TFWA exhibition, where it met duty-free retail partners.
Max Mara Brought Italian Fashion Across Two Floors in Hong Kong
Located on the first floor of the waterfront luxury destination, the new store spans over 2,000 square feet.
Max Mara’s Kinetic Chic Resort 2027 collection powers women in motion
The Max! exhibition at Shanghai's Long Museum celebrates 75 years of Max Mara's iconic coats, tracing a continuous timeline from 1951 to today and highlighting the timeless appeal of their designs.
Max Mara’s Art Prize for Women is Entering a New Global Chapter With Indonesia and Museum MACAN
Max Mara has marked a new chapter for the Max Mara Art Prize for Women by celebrating Indonesian multimedia artist Dian Suci as the winner of its tenth edition, announced at an evening event in Venice that also unveiled the prize’s new nomadic, international format. Dian Suci Wins…
Max Mara Reopens Renovated 745 sqm Avenue Montaigne Flagship in Paris
Max Mara has reopened its flagship boutique on Avenue Montaigne in the heart of Paris, unveiling a light filled, contemporary space that underlines the brand’s quiet yet confident luxury. A new chapter on Avenue Montaigne The renovated Max Mara boutique…
Top 10 Most Quiet Luxury Brands
In the luxury market, moving away from overt branding towards Quiet Luxury, or “stealth wealth.” This report identifies and ranks the Top 10 Quiet Luxury brands based on a weighted analysis of consumer sentiment, brand mentions, and press coverage over…
Where Max Mara ranks
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Mentioned in RETAILBOSS reports
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Max Mara.
