Bvlgari Opens a Haikou Boutique Linking Roman Design With Local Identity

The opening’s most specific local gesture is that panel: the two cities appear within one composition, linked by a serpent. It gives the boutique a Haikou-specific element while retaining a symbol closely associated with the house.

Italian Craft Shapes the Client Setting Bvlgari identifies a Murano-glass Serpenti chandelier by Venini among the interior’s craft elements, alongside sculptural furnishings. Travertine and colored marble draw on the architecture of Rome, which the company cites as the inspiration for the space.

The store design includes curved jewelry counters, illuminated display niches and seating areas as well as the storefront. The material palette carries through the display environment, with stone surfaces and warm lighting framing the product presentation.

A Store-Specific Interpretation of House Codes The Haikou project shows how Bvlgari is applying a recognizable retail vocabulary without relying on an identical decorative treatment in every location. Roman materials establish the house identity; the panel connecting the two cities supplies the local narrative…