Online shopping continues to surge worldwide, with numerous consumers opting to make purchases from foreign markets. Factors driving this growing trend include increased adoption of technology, innovative business models, and the convenience offered by online platforms.
The number of cross-border online shoppers is also rising. The global cross-border e-commerce market reached USD 2,830.7 billion in 2023 and projected to reach USD 7.9 trillion by 2030. In 2023, 33.3% of the global population, or approximately 2.64 billion individuals, shopped online, and 31.2% of all global online sales were cross-border transactions.
According to a Statista report on Main foreign countries where global shoppers last bought online, survey of 32,510 respondents in 41 countries. hina is the market where most consumers worldwide made their last cross-border online purchase, according to a survey conducted in September 2023 in 41 countries globally. Below is a detailed account of the main countries where global shoppers made…
their most recent online purchases in 2023. Countries Where Global Shoppers Last Bought Online Rank Country Shoppers who Last Bought From Country 1 China 37% 2 Germany 13% 3 United States 10% 4 United Kingdom 10% 5 France 6% 6 Canada 4% 7 Japan 4% 8 Australia 3% 9 South Korea 3% 10 Spain 2% 1.
China Shoppers who last bought from country: 37% According to a survey conducted in 41 countries globally in September 2023, China emerged as the leading foreign market where most consumers worldwide made their last online purchase.
With a substantial 37% of respondents having shopped from Chinese e-commerce sites, China remains an attractive destination for cross-border e-commerce. The dominance of major platforms like Alibaba continues to entice international buyers with a diverse range of products and competitive prices. 2.
Germany Shoppers who last bought from country: 13% Germany is reported as the second most popular country for cross-border online shopping, with 13% of the global shoppers making their last purchase from German e-commerce sites.
Members-only article
Unlock the rest of this story
Join free to keep reading RetailBoss retail coverage, industry analysis, and market intelligence.
- Full article access
- Industry analysis
- Free account
Free access. No credit card required. Your account is created after you verify your email.
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.