Why SHEIN, Vuori & Resale Platforms Outperformed Legacy Retail in 2025, Report

As the retail industry navigates an increasingly competitive market, consumer behavior is undergoing significant shifts driven by technological advancements and economic factors. Consumer Edge’s 2025 State of Retail report reveals a seismic transformation in consumer behavior. Vuori, and resale platforms have emerged as frontrunners in this new era of retail, capitalizing on shifting consumer behaviors and preferences. The analysis, leveraging data from 40 million U.S. payment cards, highlights a year of frugality, generational divides, and the rise of agile challenger brands.

The New Retail Hierarchy

SHEIN has solidified its position as a dominant force in fast fashion, leveraging its digital-first approach and AI-driven trend forecasting to capture Gen Z and millennials. Vuori, an athleticwear brand, has successfully carved out a niche in the competitive activewear market by focusing on quality, lifestyle-driven designs, and a multi-channel distribution strategy.

Resale platforms have experienced explosive growth, with the global secondhand apparel market reaching…