Overview
About Vuori
California-based activewear brand founded in 2015, known for soft performance fabrics and a coastal lifestyle aesthetic. It sells direct-to-consumer and through premium retailers across North America.
Latest coverage
Vuori on RetailBoss
Vuori Taps Chase Infiniti for Dance-Led Find What Moves You Campaign
Vuori introduces Chase Infiniti as its newest partner, connecting a dance-led campaign with a dedicated shopping edit spanning activewear and relaxed dressing.
Vuori Expands Its China Retail Footprint With a South China Debut
Shenzhen, with its strong fitness-focused consumers and vibrant lifestyle scene, presents a promising market for Vuori, enhancing its presence in the Greater Bay Area.
Vuori Uses Honeydew Matcha and Tennis Style to Create a SoHo Wellness Market
Experience a blend of sport, food, and retail at Vuori's SoHo wellness market, highlighting the brand's latest tennis-inspired collections.
Vuori Opens Its First UK Outlet Store at Bicester Village With a California Inspired Experience
This outlet offers a unique retail experience for customers seeking quality activewear and lifestyle products.
Top 10 DTC Brands That Successfully Scaled into Retail
The shift from pure direct to consumer to true omnichannel is no longer a branding experiment it is the viability test for DTC business models in 2026. What began as a margin and data play online has run into structural…
Vuori Continues Nationwide Growth with Hawaii Entry
Vuori, a leader in performance apparel and sportswear, is ushering in a new era of retail for Hawaii with the opening of its first store at Honolulu’s iconic Ala Moana Center. This planned location marks a significant milestone for the…
Vuori opens first store in China amid global expansion plans
Vuori, the American athleisure brand founded in 2015 by Joe Kudla, has made significant strides in its global expansion strategy. On May 17, 2024, Vuori opened its first retail store in China at Shanghai’s Jing’an Kerry Centre. This new location…
Competitive set
Vuori Competitors
Brands tracked alongside Vuori based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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