Overview
About Vuori
California-based activewear brand founded in 2015, known for soft performance fabrics and a coastal lifestyle aesthetic. It sells direct-to-consumer and through premium retailers across North America.
Latest coverage
Vuori on RetailBoss
Top 10 DTC Brands That Successfully Scaled into Retail
The shift from pure direct to consumer to true omnichannel is no longer a branding experiment it is the viability test for DTC business…
Vuori Continues Nationwide Growth with Hawaii Entry
Vuori, a leader in performance apparel and sportswear, is ushering in a new era of retail for Hawaii with the opening of its first…
Vuori opens first store in China amid global expansion plans
Vuori, the American athleisure brand founded in 2015 by Joe Kudla, has made significant strides in its global expansion strategy. On May 17, 2024,…
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