Bundle x Joy, the Latina-founded pet lifestyle brand renowned for its gut-friendly dog food and vibrant, Gen Z-targeted packaging, has made history as the first Latina-founded pet brand to secure shelf space at Walmart, expanding into 500+ stores and online at Walmart. This milestone, announced on April 2, marks a pivotal moment for diversity in the $58 billion U.S. pet care industry and amplifies the brand’s mission to make premium, allergy-conscious nutrition accessible to all pet owners.

Gut Health Innovation: 70% of Dog Immunity Starts in the Gut

Bundle x Joy’s launch into Walmart underscores its commitment to addressing a critical insight: 70% of a dog’s immunity and longevity stems from gut health1. The brand’s products, already stocked at Sprouts and Whole Foods, include:

• Allergy-friendly dog food (chicken- and beef-free recipes)
• Human-grade stews and supplements
• Treats infused with probiotics, prebiotics, colostrum, and collagen

These ingredients mirror trends in human wellness, appealing to Millennial and Gen Z pet owners who prioritize holistic health for their pets.