Louis Vuitton Launches its First Permanent Korean Café

the luxury brand’s Culinary Community, a global initiative that extends Louis Vuitton’s creative universe beyond fashion and accessories into experiences tied to food, culture, and design. The aim, according to the company, is to infuse the label’s signature identity into a “high-end snacking” concept.

It’s a vision that reimagines dining not only as a culinary experience but also as an extension of luxury lifestyle branding. A Menu That Marries French and Korean Flavors Heading the culinary direction for the Seoul café is chef Yoon Tae-kyun, who has established himself within Korean fine dining circles.

Among the signature offerings are the yuzu Caesar salad with Eclipsed chicken priced at 40,000 won, beef dumplings for 48,000 won, and a Pear Charlotte dessert at 29,000 won. More Than a Dining Space As with Louis Vuitton’s fashion boutiques, the café is designed as a fully immersive brand experience.

The interior incorporates books selected by Yoon and a cultural curator, alongside publications from Louis Vuitton Éditions, the company’s own publishing arm. This literary element provides a cultural layer to the dining space, making it conducive not only to dining but also to…