Coach Opens an Expanded Store at Printemps Haussmann in Paris

The opening is significant for Coach, which continues to build its global brand journey through stores that allow customers to experience its full product world in person.

While digital channels remain essential to reaching consumers, an expanded location inside Printemps provides a valuable platform for product discovery, styling and the kind of service-led interaction that is difficult to replicate online.

Located at 64 Boulevard Haussmann in the 9th arrondissement of Paris, Printemps Haussmann is one of the city’s most prominent department stores. The site draws local shoppers and international visitors alike, giving brands a high visibility setting in a district that remains central to fashion tourism and luxury retail.

For Coach, an upsized store in this environment creates more room to present its collections and its evolving design identity to a broad audience. The store will showcase the brand’s range of handbags, small leather goods, footwear, ready-to-wear and accessories…