Kim Kardashian’s shapewear and apparel brand, Skims, has reached a $5 billion valuation after raising $225 million in new capital, marking a major milestone for the company and solidifying its status as one of the most valuable private consumer brands in the U.S. The funding round was led by Goldman Sachs Alternatives, with participation from BDT & Co. and MSD Partners, as well as existing investors. This injection of capital positions Skims for aggressive expansion, both domestically and internationally, as it continues to innovate and diversify its product offerings.
Rapid Growth and Strategic Expansion
Since its launch in 2019, Skims has grown at an extraordinary pace, leveraging Kardashian’s celebrity influence and a savvy digital-first strategy to build a global omnichannel retail brand. The company’s latest funding round brings its total valuation to $5 billion, up from $4 billion following a $270 million raise in 2023. Skims is now expected to…
exceed $1 billion in net sales this year, a testament to its rapid ascent in the competitive apparel and shapewear market. The new capital will be used to accelerate Skims’ expansion plans, including the opening of additional brick-and-mortar stores and the strengthening of its international footprint.
Currently, Skims operates 18 retail stores in the U.S. and two franchise locations in Mexico. The company has signaled its intention to become a “predominantly physical business” in the coming years, reflecting a shift toward a more balanced omnichannel approach that blends online and offline retail experiences.
Product Innovation and Category Expansion Skims has consistently pushed the boundaries of the shapewear and intimate apparel sector, introducing new product lines and expanding into adjacent categories.
In July, the company launched its first-ever shapewear for the face, the Seamless Sculpt Face Wrap, following the discontinuation of its makeup and skincare line in June. This move underscores Skims’ commitment to innovation and its ability to anticipate and respond to evolving consumer trends…
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