VILLA ZEGNA Turns Chateau Marmont Into a 1970s Inspired Italian Summer Club 

ZEGNA’s latest VILLA ZEGNA Los Angeles chapter turns Chateau Marmont into an Italian summer residence, where the brand’s 1970s universe quietly resurfaces in everything from imagery to ice cream. Echoes of the era’s relaxed elegance and of TOP, the cultural magazine ZEGNA published between 1967 and 1980 appear in newsstands, printed matter and ephemera scattered through the space.

A 1970s ZEGNA universe in LA

For Los Angeles, VILLA ZEGNA is imagined as a private, invitation only club that opened straight after the Summer 2027 “La Villeggiatura” runway on Malibu Pier, extending the show into an intimate environment. The concept draws on how the Zegna family travelled and hosted in the 1970s, blending tailored ease with a sense of slow, sociable time.

Archival inspired installations from 70s style lounges to an Italian newsstand weave in visuals and typography from TOP, the in house magazine that once documented the company’s move from…