Casablanca Paris Brings its Beach Club Universe to Tahiti Beach in Saint Tropez
Casablanca Paris has introduced a new beach club pop-up at Tahiti Beach in Saint Tropez, marking the start of summer with its signature blend of retro sport and resort polish.
Casablanca Paris Brings its Beach Club Universe to Tahiti Beach in Saint Tropez
Casablanca Paris has brought its sun drenched aesthetic to the French Riviera with a new beach club pop up at Tahiti Beach, signalling the start of summer in Saint Tropez. Produced and installed by B_RD, the activation plants Casablanca’s signature blend of retro sport, resort polish and saturated colour directly on the sand at one of Ramatuelle’s most famous stretches of coastline.
A summer-long Casablanca beach club
The Casablanca x Tahiti Beach pop up is described simply as “Casablanca’s Beach club,” welcoming guests to an environment that carries the brand’s visual language into umbrellas, loungers and signage. Located at Quartier du Pinet, 1153 Route de Tahiti, 83350 Ramatuelle, France, the club is open for the Summer 2026 season, joining a roster of high profile beach concepts along Pampelonne.
The activation dovetails with the label’s broader Beach Club 2026 storytelling, which spans linen, silk and towelling shirts, vibrant swim shorts and…
resort tailoring designed for Euro summer days that slide from lunch to late night. From runway to Riviera Casablanca’s Spring-Summer 2026 collection, “A Friends & Family Portrait,” draws on the roots and liberation of house music, with prints and palettes built for movement and celebration.
The beach club setting gives those pieces a natural habitat, pairing them with the brand’s dedicated Beach Club 2026 line of towelling sets, silk print shirts and logo caps.
By situating the pop up at Tahiti Beach, Casablanca taps into the global visibility of Saint Tropez as a summer playground, while offering fans a physical touchpoint that matches the world they see in the campaigns.
Produced and installed by B_RD Creative production and installation for the project were handled by B_RD, a studio specialising in experience led retail, events and brand environments. Their role covers the full physical expression of the Casablanca universe at Tahiti Beach, from spatial design to on site execution…
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