Max Mara’s Kinetic Chic Resort 2027 collection powers women in motion 

Kinetic Chic: glamour in motion Creative director Ian Griffiths describes the Max Mara Resort 2027 collection as “Kinetic Chic,” a wardrobe for women who are always moving, “busy types with places to be and things to do.” The clothes channel the “zing and fizz” of Shanghai’s fast-changing skylines and streets: sharp, city ready silhouettes that still retain Max Mara’s signature quiet confidence.

On the runway, models cast entirely from local talent wove through the exhibition in looks that moved easily from day to night, mirroring the way real women transition across roles without changing who they are.

Resort 2027: codes with a charge The collection takes Max Mara’s timeless building blocks and jolts them with new energy. Key themes include: Graphic stripes and geometric patterns, reworked from archival graphics to feel bolder and more urban.

A refined palette of camel, cognac, khaki, champagne, black, white and Max Mara red, punctuated by shocks of saturated colour. Sequins and paillettes “for any time of day”, turning simple sweaters and tailored separates into pieces that literally catch the light in motion…