Max Mara’s Kinetic Chic Resort 2027 collection powers women in motion
The Max! exhibition at Shanghai's Long Museum celebrates 75 years of Max Mara's iconic coats, tracing a continuous timeline from 1951 to today and highlighting the timeless appeal of their designs.
Max Mara’s Kinetic Chic Resort 2027 collection powers women in motion
Max Mara is celebrating 75 years with “Kinetic Chic”, a Resort 2027 collection that dresses women in constant motion polished, purposeful and effortlessly glamorous unveiled inside “The Max!” anniversary exhibition at Shanghai’s Long Museum. Open to the public from June 17 to 28, 2026, the exhibition and show together trace the house’s past while framing its codes for a new, hyper mobile generation.
Kinetic Chic: glamour in motion
Creative director Ian Griffiths describes the Max Mara Resort 2027 collection as “Kinetic Chic,” a wardrobe for women who are always moving, “busy types with places to be and things to do.” The clothes channel the “zing and fizz” of Shanghai’s fast-changing skylines and streets: sharp, city ready silhouettes that still retain Max Mara’s signature quiet confidence.
On the runway, models cast entirely from local talent wove through the exhibition in looks that moved easily from day to night, mirroring the way…
real women transition across roles without changing who they are. Resort 2027: codes with a charge The collection takes Max Mara’s timeless building blocks and jolts them with new energy. Key themes include: Graphic stripes and geometric patterns, reworked from archival graphics to feel bolder and more urban.
A refined palette of camel, cognac, khaki, champagne, black, white and Max Mara red, punctuated by shocks of saturated colour. Sequins and paillettes “for any time of day”, turning simple sweaters and tailored separates into pieces that literally catch the light in motion.
Silhouettes are streamlined and elongated tailored coats, precise suiting, fluid trousers designed so that “every Max Mara woman can find her look” without sacrificing ease of movement.
“The Max!”: 75 years of living archives Set in a striking concrete structure on the West Bund, “The Max!” exhibition is curated by fashion historian Olivier Saillard, with Gaël Mamine as associate curator…
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