Toronto’s fashion scene has a new disruptor. Duck-Y, a brand founded by identical twins Troy and Rory Coppock, is gaining rapid traction for its playful apparel, inventive character designs, and joyful approach to nostalgia-driven streetwear.
From Rubber Duck Nostalgia to High-Fashion Standout
The Coppock brothers grew up in a small Canadian town, where rubber ducks played a starring role in family memories. Duck-Y was born out of their desire to revive that childlike joy and universality. From rubber ducky motifs to bold graphics, each piece aims to spark connection and happiness across all ages and backgrounds.
“We want to bring a little nostalgia, and a lot of joy, back into your life,” say Troy and Rory, who own the trademarks for DUCK-Y and personally design every character for their continuously expanding apparel line.
NBA Legends and Retail Giants Join the Duck-Y Wave
Launched just six months ago, Duck-Y’s lineup includes…
trucker caps ($19.99), t-shirts ($29.99), hoodies ($59.99), and a range of accessories, lanyards, stickers, silicone bracelets, and the brand’s iconic rubber ducky displays. Each item is customizable by character and color, with product samples currently focused on classic black.
Duck-Y has achieved strong retail success, selling exclusively in U.S. stores with imminent plans for Canadian rollout. Their presence at Project Now generated buzz for breaking away from rhinestone-heavy trends (think Ed Hardy lookalikes).
NBA legend John Salley was among those praising the brand’s originality, and Duck-Y caught the eye of major retailers like Nordstrom, Dillards, Zumiez, as well as licensing companies and international distributors. Inclusive, Irresistible: Why Duck-Y Connects All Ages and Cultures The twins’ vision goes beyond commerce.
Duck-Y is constructed as a brand for everyone, regardless of age, gender, or background. Influencers, athletes, and fans alike are embracing its inclusive spirit. While Duck-Y grows as both a lifestyle label and character-driven IP, expansion into Japan, and broader global markets, is already on the horizon…
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