current line up. A Sensory Journey Beyond The Bottle The pop up is “designed as a sensory journey,” inviting visitors to step into the luminous and vibrant world of Musc Nurāsana via textures, contrasts and atmosphere rather than just smelling from a blotter.

Visual and tactile elements echo the fragrance brief: an interplay of light and shadow, soft and mineral surfaces, and materials that suggest both intimacy and openness.

This is very much aligned with Maison Crivelli’s philosophy, where each perfume is built from a specific lived experience by founder Thibaud Crivelli and then translated into multisensory storytelling.

Here, the brand uses the installation to make that narrative physically explorable, extending the “olfactory adventure beyond the perfume itself.” The Fragrance Musc As Luminous Second Skin Launched as part of the Olfactory Escapes collection and created in close collaboration with perfumer Gaël Montero, Musc Nurāsana is a highly concentrated, vegan extrait de parfum (around 32%) that treats musk as a luminous, tactile second skin…