Harrods Windows How Nothing And Charli XCX Took Over Brompton Road With Phones And Audio on The 5th Floor
Nothingand Charli XCX have officially landed in the windows of Harrods on Brompton Road, marking a major visibility moment for the London based tech brand’s phones and audio line up. The takeover runs this week and next, and extends inside the store with a branded fixture showcasing the full Nothing Audio and Phone range on Harrods’ 5th floor technology walkway.
From tech floor drop to window takeover
The Harrods partnership began in March 2026, when the retailer secured the UK exclusive first access for the Nothing Phone (4a) Pro on its Technology Floor. On 21 March, Harrods hosted an in store drop on Level 5 Tech Floor, offering Phone (4a) Pro alongside Phone (4a) and Headphone (a), with the first 50 buyers of Phone (4a) Pro receiving a free Headphone (a).
That launch positioned Harrods as the flagship UK destination for Nothing’s newest smartphone, which the brand describes as…
its slimmest design yet, featuring an evolved Glyph interface, IP65 water and dust resistance, and upgraded cameras. The new Brompton Road activation now brings that relationship front of house.
Charli XCX in the Harrods windows Nothing’s founder Carl Pei confirmed that “Nothing x Charli xcx” is now in Harrods’ Brompton Road windows, with the full phone and audio range carried year round on the Tech Floor.
Visuals show Charli XCX fronting the campaign artwork, linking Harrods’ luxury context with the brand’s pop forward, youth culture positioning. Earlier in May, Nothing announced Charli XCX as its first ever Global Brand Ambassador and a shareholder, signalling a deeper creative and strategic tie than a standard endorsement.
The brand has framed the relationship as using Charli’s boundary pushing music persona to reinforce Nothing’s identity as a design led, culture driven tech company…
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