Helly Hansen Opens its First Company Owned Store in Germany, an Outdoor Hub on Sendlinger Straße 35 in Munich
The new store highlights Helly Hansen's 140-year expertise in waterproof fabrics and technical layers, positioned alongside top outdoor brands in Munich.
Helly Hansen Opens its First Company Owned Store in Germany, an Outdoor Hub on Sendlinger Straße 35 in Munich
Helly Hansen has reached a new milestone in its European retail strategy with the opening of its first company owned store in Germany, located on Sendlinger Straße 35 in Munich. The 330 square metre space sits on one of the city’s premier streets for outdoor, sports and lifestyle brands, bringing the brand’s Scandinavian heritage, professional grade technology and passion for the outdoors directly to the heart of Bavaria.
The location is a natural fit for Helly Hansen. Surrounded by world-class skiing, iconic lakes and easy access to the Alps, Munich offers a year-round backdrop for the brand’s core categories, from sailing and skiing to hiking and everyday outdoor living. By choosing Sendlinger Straße, the company positions itself alongside other performance and lifestyle names in a high traffic district where locals and visitors shop for gear that can move seamlessly from city streets to mountain trails and lakeside escapes.
Inside, the…
new store is designed to showcase Helly Hansen’s full spectrum of outdoor apparel and gear, with assortments that reflect the brand’s roots as a Norwegian maker of professional-grade equipment.
Founded in 1877, Helly Hansen has spent more than 140 years developing innovative waterproof fabrics, technical layers and protective designs for some of the world’s harshest environments, and the Munich store brings that expertise closer to consumers who live, work and play in the outdoors every day.
The opening also marks an important step in the brand’s direct to consumer journey. While Helly Hansen is widely available through wholesale partners and multi brand retailers, company-owned stores give it greater control over storytelling, service and product mix.
At Sendlinger Straße 35, shoppers can discover collections for sailing, skiing, hiking and urban outdoor living in one space, supported by staff who understand the technical details whether that means explaining layering systems for a winter weekend in the Alps or recommending waterproof shells for a stormy day on the lake…
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