FashionTrends

How Retail Giants Are Turning Fashion Week Into a Customer Channel

eBay, H&M and Gap show three ways retailers are using the Fashion Week calendar.

Three models walk beneath the eBay logo at its 2026 London Fashion Week Endless Runway show
FashionTrends

How Retail Giants Are Turning Fashion Week Into a Customer Channel

eBay Endless Runway at London Fashion Week 2026. Image: eBay.

Fashion Week concentrates something independent designers spend years trying to earn: the attention of buyers, editors and people who can carry a collection into the wider market.

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