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Riachuelo Reopens Oscar Freire Flagship as It Refines the Store Experience

Riachuelo has reopened its Oscar Freire flagship in São Paulo with changes to the store's architecture, product presentation and customer experience.

Additional view of the Oscar Freire flagship
NewsRetail

Riachuelo Reopens Oscar Freire Flagship as It Refines the Store Experience

Image: Riachuelo; shared by Andre Farber.

Brazilian fashion retailer Riachuelo has reopened its flagship on São Paulo’s Oscar Freire shopping street after reworking the store’s architecture, product presentation and shopping experience. The location is a visible test of how the company wants its physical stores to express a wider brand transformation.

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