Richemont-Backed Designers Open Paris Pop-Up to Sell Debut Collections

Richemont says the designers were selected from the inaugural AZ Academy: Business for Designers cohort. Their collections range from wearable ceramic and sculptural forms to nature-inspired prints, modular clothing, tailoring and leather goods.

Live atelier activations are planned to show visitors the processes behind the products. From Training to a Sales Floor The pop-up gives the program a direct retail test.

Instead of ending with a presentation to industry guests, participating designers have a defined period to display and sell work to customers in a public-facing space. That makes assortment, pricing, service and the explanation of each product’s craft part of the experience.

The project is a concrete extension of its designer education initiative. It brings six young businesses into one storefront while allowing each to retain a distinct product proposition…