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Ferrari’s Bespoke Ballet Costumes Put Its Fashion Studio on Vogue World’s Stage

Ferrari creative director Rocco Iannone designed bespoke performance looks for Roberto Bolle and dancers at Vogue World: Milano 2026.

Published: Oct 2, 2026 11:22 AM

By Ifrah Nadeem

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Ferrari’s Bespoke Ballet Costumes Put Its Fashion Studio on Vogue World’s Stage

Image: Ferrari behind-the-scenes video cover. Photographer not identified; usage rights for editorial review.

Ferrari took its fashion design work into live performance at Vogue World: Milano 2026, creating bespoke ballet looks for a sequence led by Roberto Bolle. Creative director Rocco Iannone designed the costumes for movement, using the September 22 event to show a side of Ferrari’s lifestyle business that goes beyond a conventional runway presentation.

The event organizer’s account of the performance says Bolle and his company danced through the Galleria Vittorio Emanuele II in Milan. Ferrari’s own behind-the-scenes account focuses on draping, precision and technical research.

A cross-category brand demonstration A ballet commission is a different showcase from placing a garment on a model. The clothing had to function during choreography, giving Ferrari an opportunity to connect the material and construction story of its fashion line with a visible performance.

Bolle’s established association with the house also gave the project a recognizable cultural lead, rather than a newly announced ambassador relationship.

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Ferrari’s Bespoke Ballet Costumes Put Its Fashion Studio on Vogue World’s Stage

Ferrari creative director Rocco Iannone designed bespoke performance looks for Roberto Bolle and dancers at Vogue World: Milano 2026.

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