FashionMarketing

Inside Michael Kors’ Tokyo Jet Set Lounge and Its Seven-Store Extension

Michael Kors brought its travel-themed lounge format to Tokyo with a Hamilton bag showcase.

Michael Kors: Jet Set Lounge Tokyo activation — photograph 1
FashionMarketing

Inside Michael Kors’ Tokyo Jet Set Lounge and Its Seven-Store Extension

Image: Michael Kors.

Michael Kors took its Jet Set Lounge format beyond the flagship store with a four-day standalone event in Tokyo, then extended the destination-themed experience into seven Japanese stores. The programme placed the Hamilton bag alongside travel-inspired drinks, digital installations and interactive activities.

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