Lancôme Turns Qixi Lipstick Trials Into Personal Recording Sessions Across Three Cities

L’Oréal’s campaign recap identifies a Recording Hall format where visitors could create custom voiceprints and design album covers. Lancôme Drama Play and Génifique Ultimate Serum were among the products featured. From product trial to personal keepsake The format gave customers a sequence of activities around colour and sound.

Trying the products became one part of a visit that also asked participants to contribute their own voices and visual choices.

That structure creates several points of contact within the same activation: the formula and shade at the sampling station, the brand environment around it, and a personalized object associated with the experience. The three-city rollout used the same recording idea to connect makeup and skincare in one setting.

Its defining feature was the way a familiar retail service, testing beauty products, was built into a more personal, participatory visit.