Qeelin Opens Shanghai Xintiandi Flagship as It Builds a Global High-Jewelry Store Network

The entrance is framed by a large red interpretation of Qeelin’s Wulu form. Inside, jewelry counters, sculptural lighting, display cases and a dedicated gallery carry the motif through the store. The company also introduced a perfume bar as part of the space.

Architect Steve Leung and lighting designer Tino Kwan developed the interior around what Qeelin calls an ‘Oriental Theatre of Light and Shadow,’ drawing on the visual language of shadow play.

A Flagship Built Around the Brand’s Own Symbols The Wulu shape connects the façade, stair hall and jewelry presentation, giving customers a consistent visual route through the house’s collections.

The gallery and perfume bar broaden the visit beyond a conventional jewelry counter, making the store a fuller expression of the brand in a district that draws both local shoppers and international visitors. Qeelin’s Paris and Tokyo locations place it alongside established luxury retail corridors…