ASOS and adidas Bring Collection 05 to a Four-Day Champs-Élysées Pop-Up

The collection opened to ASOS.WORLD loyalty members on October 15 before its wider online launch on October 16, according to ASOS’ announcement. The Paris installation follows a July pop-up at adidas’ Oxford Street store in London, where ASOS said all core styles sold out.

Sportswear With a Fashion-Led Assortment Collection 05 draws on 1980s athletic dressing, combining autumnal colours with brighter accents and animal prints. Menswear returns for its second drop within the collaboration, widening a partnership that places ASOS’ trend-led design alongside adidas Originals’ sporting identity.

“For Collection 05, we wanted to give people the confidence to be bolder with sportswear,” said Vanessa Spence, ASOS’ Executive Vice President of Brand and Creative. The Paris format adds an in-person point of discovery to a digitally distributed collection.

Customers can see the styling and product assortment inside an established adidas retail location, while the online launch makes the same collaboration accessible beyond the four-day event. The move builds on the London activation with a second major European shopping destination.