Haeze Sets Exclusive Target Launch for November 1

The collection covers several price points: Eau de Parfum at $49, Body, Hair & Linen Mist at $25, solid fragrance at $20 and candles at $10. A $20 discovery set contains five Eau de Parfum minis, giving shoppers a way to sample the range without buying a full-size bottle.

Haeze’s debut scents are & Only This, Petal Pusher, SPF 1987, Ember Noir and Down Pour. Developed with fragrance house Givaudan, they span amber, floral, gourmand, woody and fresh profiles. Co-founders Josh Williams and Eric Prum have built the collection around scents that can be worn individually or layered.

The retailer’s role extends beyond distribution. Target identifies Haeze as its first co-developed fine-fragrance brand and says its home and beauty teams both helped shape the assortment. The collaboration considered how the same fragrance would work across products, from a candle to a solid perfume.

That cross-category approach is expected to continue. Target says Haeze plans to expand into additional home categories, beginning with laundry in 2027. The solid fragrance is also packaged as a bag charm, bringing an accessory format into the initial range. The launch follows Target’s September rollout of…