Canada Goose Q2 Revenue Rose 5.9% While Higher Costs Deepened Losses

Direct-to-consumer revenue rose 2.7% to C$129.6 million, but comparable sales fell 7.5%. Non-comparable stores and e-commerce helped support revenue despite weaker comparable-store performance. The distinction matters: growth in the channel’s total revenue did not represent growth across its established sales base.

Gross margin improved to 66.8% from 64%. Selling, general and administrative expenses increased to C$204.5 million from C$183.3 million, reflecting marketing investment and the larger store network. Those costs outweighed the increase in gross profit.

Comparable-sales pressure was already visible in the first quarter, when the measure fell 3.2% despite growth in total direct-to-consumer revenue. RETAILBOSS previously covered that quarter’s expansion beyond winter outerwear.

Q2’s wider comparable-sales decline shows that building a broader assortment has not yet removed pressure on the established channel. Canada Goose retained its full-year outlook for low-single-digit revenue growth and an adjusted operating margin of 11% to 12%.