AWH and Edie Parker Launches Latest Pre-Roll Collection

Ascend Wellness Holdings, Inc, a multi-state, vertically-integrated cannabis operator, and Edie Parker, a luxury fashion brand known for its vintage-inspired clutches and handbags, today announced the debut of Flower by Edie Parkerpre-rolls in Massachusetts.

In May, AWH and Edie Parker announced an exclusive wholesale licensing agreement to bring Flower by Edie Parker products to emerging adult-use markets in Massachusetts and Illinois. The coveted West Coast brand first expanded beyond Californiaearlier in March by launching sales in Colorado.

Flower by Edie Parker Dubbed “the Coco Chanel of Luxury Cannabis” by Forbes is now available at AWH’s flagship Boston location at 272 Friend St and became available statewide via AWH’s distribution network on October 3rd. By early November, patients and consumers in Illinoiswill also be able to purchase Flower by Edie Parker pre-rolls at all eight of AWH’s retail locations. Elegantly packaged and sold in new ‘Best Buds’ twin packs of 0.5…

gram pre-rolls, customers can choose from three distinct offerings including: Early Bird, a sativa product featuring a light and creative flavor that pairs well with morning hike or mid-afternoon coffee. Happiest Hour, a hybrid product that’s party perfect, ideal for hanging with friends or a night out dancing.

Nightcap, an indica perfect for evening or any relaxation ritual. “Edie Parker’s brand is known for its elegant aesthetic and devotion to delivering top-notch cannabis products and accessories,” said AWH Founder and CEO Abner Kurtin.

“We believe Edie Parker will elevate and expand the selection at AWH stores, enticing new customers and delighting returning ones.

Bringing this exceptional West Coast brand out East is part of our ongoing strategy of developing deeper relationships with customers in our existing markets, and we are excited to bring Edie Parker’s products to this increasingly sophisticated audience.” https://www.instagram.com/p/CUgC6Rmg1Ka/?utm_medium=copy_link In addition to debuting its pre-rolls in Massachusetts and Illinois, Edie Parker will offer a curated assortment of the brand’s vibrant and artisanal cannabis accessories wherever their products are…

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AWH and Edie Parker Launches Latest Pre-Roll Collection

Ascend Wellness Holdings, Inc, a multi-state, vertically-integrated cannabis operator, and Edie Parker, a luxury fashion brand known for its vintage-inspired clutches and handbags, today announced the

Unlock the rest of this story

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