Adobe Forecast 2025 U.S. Holiday Online Shopping to Surpass $250 Billion

Cyber Week and Spending Surges Cyber Week 2025 will be a pivotal driver, with $43.7 billion (a 6.3% YoY jump) projected over the five-day period, making up 17.2% of overall seasonal spend.

Cyber Monday is forecast to reach $14.2 billion (up 6.3%), maintaining its status as the biggest day for online shopping, while Black Friday shows even stronger growth with $11.7 billion (up 8.3%). Thanksgiving Day will see consumers spending $6.4 billion online, a 4.9% YoY increase.

Adobe notes that consumer deal-seeking is driving major spending shifts—with early shopping and longer windows for high discounts. Mobile Dominance & Buy Now Pay Later Boom For the first time, mobile devices are set to drive a majority, 56.1% ($142.7 billion), of the online holiday spend, up 8.5% YoY.

This rapid shift highlights the maturation of m-commerce: in 2020, mobile comprised just 40% of holiday spend. The Buy Now Pay Later (BNPL) model is now mainstream…