Nordstrom and ASOS British Fast Fashion Brand Launch Joint Venture

In July 2021, ASOS made a significant move by selling Topshop apparel at Nordstrom stores, following its acquisition of the Topshop, Topman, Miss Selfridge, and HIIT brands from Sir Philip Green’s Arcadia.

Nordstrom acquired a minority interest in these brands to help drive their growth and establish a wider strategic partnership. The collaboration between ASOS and Nordstrom began with the Seattle-based retailer carrying a vast selection of ASOS products online since November 2021.

After testing a physical selling model through pop-ups at several Nordstrom store locations, the department store committed to carrying ASOS products physically.

As of May 20, 2022, ASOS merchandise is available in real life (IRL) at select Nordstrom stores across 10 markets, including New York City, Los Angeles, Bellevue, Chicago, Dallas, Aventura, Scottsdale, Brea, and San Diego.