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Luggage

Rimowa

German luxury luggage

Rimowa brand campaign

Overview

About Rimowa

Rimowa is a German luxury luggage manufacturer famous for its grooved aluminium suitcases. Founded in 1898 and now part of LVMH, it is a status symbol in premium travel.

Latest coverage

Rimowa on RetailBoss

RIMOWA Sets a New Benchmark in 2025 with Grooved Aluminium Backpack Debut

RIMOWA Launches Aluminium Shell Backpack

RIMOWA, the legendary German Maison headquartered in Cologne, Germany, has extended its iconic aluminium collection with the debut of the Original Backpack in Silver. Engineered in Cologne, this debut design reimagines the brand’s aviation-inspired codes for a new era of…

LuxuryNews

Competitive set

Rimowa Competitors

Brands tracked alongside Rimowa based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.

Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.

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