Prada Linea Rossa Develops Bespoke Footwear for Diego Poncelet’s Skateboard Speed Record
Prada Linea Rossa and Red Bull supported Diego Poncelet’s 151.83 km/h run, with Prada developing bespoke shoes and gloves.
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RetailBoss Contributor
Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences for RETAILBOSS, with a background in advertising and marketing.
About
Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences across fashion, beauty, and luxury for RETAILBOSS. She has a background in advertising and marketing. Her work follows how brands reach customers through collaborations, ambassador campaigns, store openings, and experiential events. Her recent coverage includes L'Oreal Groupe's partnership with Paris Saint-Germain, Saie's London pop-up, and retail expansion by brands including Furla and Montblanc.
Latest Stories
Prada Linea Rossa and Red Bull supported Diego Poncelet’s 151.83 km/h run, with Prada developing bespoke shoes and gloves.
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