Author Profile

Ifrah Nadeem

RetailBoss Contributor

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences for RETAILBOSS, with a background in advertising and marketing.

  • News
  • Fashion
  • Beauty
  • Luxury
  • Retail

About

About Ifrah Nadeem

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences across fashion, beauty, and luxury for RETAILBOSS. She has a background in advertising and marketing. Her work follows how brands reach customers through collaborations, ambassador campaigns, store openings, and experiential events. Her recent coverage includes L'Oreal Groupe's partnership with Paris Saint-Germain, Saie's London pop-up, and retail expansion by brands including Furla and Montblanc.

Latest Stories

Articles by Ifrah Nadeem

Idris Elba Is the New Face of Calvin Klein

Idris Elba Is the New Face of Calvin Klein

There’s a new muse in men’s fashion, and it’s none other than Idris Elba. The revered British actor, who captivated audiences with his portrayal of the suave and strategic Russell “Stringer” Bell on HBO’s seminal series, “The Wire,” brings his…

Fashion
balenciaga drama series disney plus

Balenciaga Drama Series Coming to Disney+

The story of the legendary Spanish designer Cristóbal Balenciaga is set to grace screens worldwide. Disney+ has announced the premiere of a new TV series dedicated to the life and work of the iconic couturier, scheduled to debut on January…

Fashion
balenciaga collaborates with grocery store

Balenciaga launches collaboration with grocery store

In an unexpected partnership, Balenciaga has teamed up with Los Angeles’ extravagant grocery store, Erewhon, known for its health-conscious offerings and eye-watering price tags. The collaboration was unveiled during Balenciaga’s Fall 2024 runway show, which took place under the iconic…

Retail
Jazwares collaborates with fashion brand H&M

Jazwares collaborates with fashion brand H&M

Tthe maker of the popular Squishmallows brand, Jazwares has announced a collaboration with the Swedish multinational clothing company H&M. This partnership marks a significant milestone as it brings together Jazwares’ expertise in creating beloved toys with H&M’s prowess in fast-fashion.…

Fashion
Alice Mccall and Shein collaboration

Alice McCall is back with SHEIN collaboration

The beloved Australian fashion label Alice McCall has made a dramatic comeback, partnering with the global fast-fashion powerhouse SHEIN. This collaboration marks a significant milestone for Alice McCall, who had previously announced the liquidation of her eponymous brand earlier this…

Fashion
Bath and Body Mens_Shop_Fragrances_Fall_2023

Bath & Body Works’ Men’s Shop Goes on the Road

Bath & Body Works, a leading specialty retailer, is setting its sights on dominating the men’s personal care and grooming sectors. The company is launching an ambitious marketing campaign that involves collaborations with prominent figures from both professional and college…

Beauty
BELLAMI Introduces New Silk Seam™ Clip-In Hair Extensions

BELLAMI Introduces New Silk Seam™ Clip-In Hair Extensions

BELLAMI Hair unveiled its highly anticipated Fall 2023 Silk Seam™ collection, introducing five new exclusive shades, bringing the total color offerings to an impressive 44 – the most available on the market. The Fall 2023 Silk Seam™ campaign was a…

Beauty
The Best Products for Hair Extensions Canada

Best Products for Hair Extensions Launches In Canada

BELLAMI, a global leader in the hair extensions industry, has recently launched BELLAMI professional-grade hair care collection in Canada. This innovative line of products is the first of its kind, offering professional-grade care for hair extensions both in-salon and at…

Beauty
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