Author Profile

Ifrah Nadeem

RetailBoss Contributor

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences for RETAILBOSS, with a background in advertising and marketing.

  • News
  • Fashion
  • Beauty
  • Luxury
  • Retail

About

About Ifrah Nadeem

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences across fashion, beauty, and luxury for RETAILBOSS. She has a background in advertising and marketing. Her work follows how brands reach customers through collaborations, ambassador campaigns, store openings, and experiential events. Her recent coverage includes L'Oreal Groupe's partnership with Paris Saint-Germain, Saie's London pop-up, and retail expansion by brands including Furla and Montblanc.

Latest Stories

Articles by Ifrah Nadeem

Pantene Announces Kelsea Ballerini as Newest Healthy Hair Ambassador

Kelsea Ballerini: The New Face of Pantene

Pantene, the world’s leading conditioner brand, has recently announced a new partnership with country music superstar, Kelsea Ballerini. Known for her chart-topping hits and unique sense of style, Ballerini is now set to become the newest face of Pantene, kicking…

BeautyHair care
Affordable Jewelry Brands

Affordable Jewelry Brand: Saurin Jiya

In the world of luxury jewelry, one name stands out for its unique blend of innovation, sustainability, and affordability – Saurin Jiya. The brand’s founder, Jiya Patel, is not your typical entrepreneur. She embarked on her journey into the realm…

Exclusive
Oh Polly Middle East

Oh Polly brings fashion collection to Middle East

Founded in Glasgow in 2015 by Claire Henderson, Oh Polly is a fast-fashion pure play brand has grown exponentially over the years, with offices in Liverpool, Los Angeles, Dhaka, and Guangzhou. Today, we bring you exciting news about Oh Polly’s…

Fashion
harry-rosen

Harry Rosen: A Beacon of Luxury Menswear in Canada

Harry Rosen, a name synonymous with luxury menswear in Canada, has been setting the tone for high-end fashion since 1954. Known for its unrivalled quality and timeless elegance, Harry Rosen Inc. is a retail chain offering discerning customers exquisite clothing,…

Fashion
Saints & Sinners Haircare Announce Repackaging of Hair Care Masque

Saints & Sinners Haircare Announce Repackaging of Hair Care Masque

Saints & Sinners Haircare, a luxury haircare brand, announced the repackaging of its award-winning Velvet Divine Hair Masque into a travel-friendly tube. The brand is celebrated for consistently delivering salon-quality results with clean formulations, refusing to use inexpensive, toxic ingredients…

Beauty
Sofia Richie Grainge Is New Face of Sculpted Cable

Sofia Richie Grainge Is New Face of Sculpted Cable

The leading American luxury jewelry brand, David Yurman has unveiled its latest campaign featuring the brand’s new face, Sofia Richie Grainge. The social media sensation is the star of the Fall 2023 campaign, which showcases the brand’s newest iteration of their…

Fashion
Macy’s and Gap Collaborate to Launch Exclusive Sleepwear

Macy’s and Gap Collaborate to Launch Exclusive Sleepwear

Macy’s, a leading department store chain, has announced an exclusive partnership with Gap, a renowned American clothing and accessories retailer. This marks the first-ever collaboration between these two iconic brands, merging Macy‘s rich heritage and industry expertise with Gap’s legacy…

MerchandisingRetail
Neiman Marcus Launches Fall 2023 campaign, New Frontiers

Neiman Marcus Launches Fall 2023 campaign, New Frontiers

Dallas-based luxury retailer, Neiman Marcus has announced the launch of its innovative Fall 2023 campaign, New Frontiers. The campaign draws inspiration from the brand’s rich heritage while simultaneously looking towards the future. It aims to inspire discovery across all three facets…

MarketingRetail
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