Author Profile

Ifrah Nadeem

RetailBoss Contributor

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences for RETAILBOSS, with a background in advertising and marketing.

  • News
  • Luxury
  • Retail
  • Fashion
  • Marketing

About

About Ifrah Nadeem

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences across fashion, beauty, and luxury for RETAILBOSS. She has a background in advertising and marketing. Her work follows how brands reach customers through collaborations, ambassador campaigns, store openings, and experiential events. Her recent coverage includes L'Oreal Groupe's partnership with Paris Saint-Germain, Saie's London pop-up, and retail expansion by brands including Furla and Montblanc.

Latest Stories

Articles by Ifrah Nadeem

H&M Launches Futuristic Sci-Fi Collection

H&M Launches Futuristic Sci-Fi Collection

Inspired by the Space Age, the Studio A/W’22 collection aims to blur the lines between reality and fantasy. With a bold color palette and streamlined silhouettes, gravity-defying fabrics and cutting-edge accessories, the collection offers a futuristic take on minimalism. The…

FashionRetail
Frank Ocean’s Luxury Brand Homer Teams With Prada

Frank Ocean’s Luxury Brand Homer Teams With Prada

Frank Ocean, the Grammy-winning musician, has ventured into the world of luxury fashion with his independent American brand, Homer. Established in 2018 and launched commercially in New York City in August 2021, Homer offers a range of luxury jewelry and…

Luxury
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