Berluti Relocates Nagoya Mitsukoshi Boutique to a Larger Ground-Floor Space
The 94-square-metre store brings Berluti's newest retail concept, all product categories and a prominent ceramic-tile facade to the department store.
Latest Stories
Articles by Ifrah Nadeem
Furla Maps Its Next Airport Openings as Travel Retail Becomes a Bigger Growth Channel
After opening a Warsaw Airport corner with Baltona, Furla is preparing locations in the Maldives and Dubai as it builds out its travel-retail network.
CJ Olive Young Takes Its Sanrio Beauty Pop-Up Across 25 Korean Stores
The City Log activation combines character merchandise, beauty-routine discovery and a mobile store-wide rally, with a flagship experience in Seongsu.
adidas Turns Rome’s Stadio dei Marmi Into a Hybrid Fitness Brand Experience
adidas used a hybrid fitness competition in Rome to introduce the Adizero Dropset Pro, pairing a large-scale branded workout with Technogym equipment and athlete participation.
MINISO Colombia Turns Purchase Rewards Into a Salitre Mágico Experience
MINISO Colombia linked a COP 125,000 purchase threshold and receipt registration to a two-person pass for its Miniso Mágico activation at Salitre Mágico.
Bobbi Brown Names Gaétane Baudry Global General Manager as It Looks to New Channels
The Estée Lauder Companies appointed the former Shu Uemura global brand president to lead Bobbi Brown’s strategy, innovation and consumer engagement.
Qeelin Opens Shanghai Xintiandi Flagship as It Builds a Global High-Jewelry Store Network
Qeelin House Shanghai Xintiandi brings the jeweler’s Wulu motif into a new flagship designed by Steve Leung and Tino Kwan.
Michael Kors Adds JC-T to Its London Fall Campaign With Hamilton and Nolita Bags
JC-T fronts a London-shot Michael Kors campaign centered on Hamilton and Nolita bags.
Calvin Klein Puts Ling Ling Kwong at the Centre of Its Fall Denim Refresh
Ling Ling Kwong fronts a Calvin Klein denim campaign featuring four core fits in seasonal washes.
Jimmy Choo Marks 30 Years With Sandra Choi’s Pearls of Wisdom Capsule
Jimmy Choo marks 30 years with Sandra Choi’s pearl-focused capsule and campaign.