On Hosts InCube Circularity Challenge in Zurich

Image courtesy of On. Image courtesy of On. Image courtesy of On. The challenge runs from October 26 to 30, 2026. Teams live and work inside glass cubes for five days, developing a prototype in response to a problem set by an industry partner. InCube is organized by the ETH Entrepreneur Club.

On’s brief focuses on turning complex circularity measurements into information that its design, sourcing and commercial teams can use. The company describes the project as part of its work on a 2030 circularity roadmap. The brand also hosted a private yoga session for the participants and invited them to its weekly run club.

According to the organizer’s programme, the final pitch event takes place on October 30 at ETH Zurich’s Audimax. Members of the public can observe teams working through the glass cubes and attend the finale.