Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

H&M's Star-Studded Collaborations Redefine Fast Fashion Marketing

H&M’s Star-Studded Collaborations Redefine Fast Fashion Marketing

H&M’s Spring/Summer 2025 collection, unveiled on March 20, 2025, celebrates femininity through a bohemian-meets-rock lens, blending nostalgic design with modern confidence. The campaign features musicians Tyla, FKA twigs, and Caroline Polachek, who embody the collection’s ethos of freedom and self-expression. Bohemian Nostalgia Meets Urban…

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