Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Cécred

Cécred’s Ulta Partnership Marks Biggest Haircare Rollout

Beyoncé’s Cécred has redefined celebrity beauty branding with its Ulta Beauty partnership – the retailer’s largest exclusive haircare launch – combining scientific credibility, inclusive positioning, and experiential retail at an unprecedented scale. Starting April 6, 2025, the 30-time award-winning hair…

BeautyHair care
Saltair Makes Luxurious Self-Care Accessible at Ulta Beauty

Saltair Makes Luxurious Self-Care Accessible at Ulta Beauty

Saltair, the award-winning bodycare brand founded by model and entrepreneur Iskra Lawrence, announced its nationwide expansion into all 1,400+ Ulta Beauty stores starting February 23, 2025. The expansion capitalizes on Ulta’s 43% year-over-year growth in prestige fragrance sales and the…

BeautyNews
Neiman Marcus Flagship Dallas Store Closes After 117 Years

Neiman Marcus Flagship Dallas Store Closes After 117 Years

The imminent closure of Neiman Marcus’s flagship Dallas store on March 31, 2025, signifies a pivotal moment in retail history, ending the 117-year legacy of a luxury institution deeply intertwined with the city’s identity. Saks Global, which acquired Neiman Marcus…

BusinessNews
13 Best Examples of Augmented Reality in Retail

13 Best Examples of Augmented Reality in Retail

In a transformative leap for the retail industry, augmented reality (AR) and virtual reality (VR) technologies are becoming indispensable. According to The SNS Insider Report, the Augmented Shopping Market was valued at USD 4.0 billion in 2023 and is projected…

TechnologyTrends
Top 9 Sustainable Fashion Companies in 2025

Top 9 Sustainable Fashion Companies in 2025

The global fashion industry is transforming as consumers increasingly prioritize sustainability, ethical practices, and environmental responsibility. According to SNS Insider Research, the sustainable apparel market, valued at USD 11.20 billion in 2023, is projected to grow at a CAGR of 9.1%, reaching USD…

Retail
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